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Data breaches exposed 36 billion records in the first half of 2020. This number continues to increase as more businesses go online, with more knowledge workers working remotely in 2021. As a result, the average organizational spending on cloud and data security measures to protect customer data has also increased tremendously.

Google Workspace, formerly known as G Suite, dominated the office productivity suite space in 2020, with a 59 percent US market share. Businesses worldwide continue to trust Google’s productivity and collaboration suite to store organizational information, work across teams, and take advantage of an all-inclusive office platform. In addition, IT administrators cite Google Workspace data protection as their top priority to secure and manage their org landscape.

For the seventh consecutive year, Salesforce maintains the lion’s share of the CRM ecosystem worldwide. Salesforce comprises 20% of all CRM instances worldwide used to manage and process customer data. Businesses looking to secure their customer data and maintain compliance have a diverse set of security options available. One of most compelling of these options, however, resides within the Salesforce ecosystem itself: Salesforce Shield.

3.86 Million Dollars. That is the approximate cost of a data breach on any business worldwide in 2020. The number increases to 8.64 million dollars in expenses in the United States alone. Let us add that it takes an average of 228 days in 2020 to identify a breach event. These statistics alone can give any customer-facing business sleepless nights, and regulatory agencies worldwide can exert punitive action for any business not being scrupulous enough in their data security. The amount of money spent on data security and protection has continued to rise in the last three years, with a bulk of the IT budget spent on cloud and data security in 2020. Customer data platforms like Salesforce command the lion’s share of these customer data sets. So it follows that these businesses spend a bulk of their resources for Salesforce data security and protection every year.

272 million Euros. That is the total amount in fines imposed by the European Union on businesses for non-compliance to GDPR, data infringement, and breaches on data protection since the launch of the GDPR act in May 2018. It should come as no surprise that businesses, big or small, have been setting aside enormous time and investment in their IT systems to ensure that they have been able to satisfy the strictest of GDPR regulations. A bulk of these investments are allocated to secure and manage their source of truth for customer data across their IT landscape. Considering the state of the market in 2020-2021, that happens to be on Salesforce.